It’s not what you do once that shapes your reputation, but what you do consistently.
These days, you hear a lot about innovation, and out-of-the-box thinking and risk taking. It’s almost as if you have to be different to succeed. Not that those things are bad or irrelevant, no, they’re important. My last post was about innovation. It’s just that there’s something to be said for consistency too.
I’m in my 11th year at CHALONER and I am proud of the fact that I can look back at what I’ve done to build a solid positive reputation as a recruiter for communications and marketing. I’ve had a lot of help along the way from colleagues, clients, sources and candidates, but I can say with all confidence that one of the most important characteristic of my work that has earned that reputation has been consistency.
That doesn’t mean that we don’t change over time or learn new ways of doing our jobs (think technology here), but to stay consistent with our core values and to deliver what our business partners have come to expect has been key. That’s why the majority of our business comes from clients we have worked with in the past and from candidates we have worked with before.
To review and change and improve constantly is a desirable practice and one that I try to do. But there are times when you shouldn’t make changes just to prove you’re up to date. Consistency is not the opposite of creativity. Consistency gives you the ability to deliver great results over and over again.
Chaloner, founded in 1979 as Chaloner Associates, is a national executive search firm that focuses on recruiting mid- to senior-level communications, public relations, marketing and investor relations professionals.